The British denim label Natural Selection draws inspiration from the spirit of competition and evolutionary progress.Established in 2009 the Natural Selection brand reflects the core value of sincerity and functionality.
Their passion for denim determines and their pursuit for originality whilst preserving strict rules of authenticity and no compromise.
The foundations of the brand are its fabrication and the richness of its detailing.
Their credo: "All living things fight for survival and this empowers Natural Selection Denim in its battle for recognition, authority and innovation."
Design details include 14.5oz, red selvedge, narrow-width denim from Kurabo mills, Okayama Japan.
Washes range from raw, through to bruised, broken and finally to buried, all are finished by hand.
EXCLUSIVE TO THAT STORE
WWW.THATSTORE.COM.AU
WWW.THATSTORE.COM.AU
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