Australian based denim label NEUW was founded by 3 friends (Par Lundqvist, Steve Little and Richard Bell) all with a passion for denim, and denim culture.
For inspiration the team at NEUW raid the denim designer extensive collection of vintage garments totaling over 2500 pieces dated from late 1800's to today.
NEUW use a concept that they call Vintage Revision where designer Par Lundqvist takes inspiration from his personal vintage jeans collection that he has re-cut and tailored into contemporary fits.
The process and idea to use Vintage Revision took form as a brand concept in 2005 in a house in Nieuwlandstraat, Brussels, Belgium hence the brand name.
So far NEUW is sold as close as Australasia and as far away as Scandinavia, with next season launching in respected denim youth fashion store OAK in New York, Fred Segal and American Rag to name a few.
The result is a modern denim brand with traditional attention to detail, fit and workmanship.
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