We were graced with the presence of Debbie Harry Aka BLONDIE today in our Chapel St, Prahran store.
THAT STORE - BONDI JUNCTION WESTFIELDS.jpg)
FRIDAY 17TH SEPT 10AM -6PMDR DENIM, CHEAP MONDAYS & LEVIS - $50
ALL OTHER BRANDS $100
TEES $40
SWEATS & JKTS $50
SHOES $100
SHORTS $30
THAT STORE MASSIVE JEANS SALE IS COMING TO SYDNEY!! 
Australian based denim label NEUW was founded by 3 friends (Par Lundqvist, Steve Little and Richard Bell) all with a passion for denim, and denim culture.
For inspiration the team at NEUW raid the denim designer extensive collection of vintage garments totaling over 2500 pieces dated from late 1800's to today.
NEUW use a concept that they call Vintage Revision where designer Par Lundqvist takes inspiration from his personal vintage jeans collection that he has re-cut and tailored into contemporary fits.
The process and idea to use Vintage Revision took form as a brand concept in 2005 in a house in Nieuwlandstraat, Brussels, Belgium hence the brand name.
So far NEUW is sold as close as Australasia and as far away as Scandinavia, with next season launching in respected denim youth fashion store OAK in New York, Fred Segal and American Rag to name a few.
The result is a modern denim brand with traditional attention to detail, fit and workmanship.
Due to popular demand, THAT STORE will be holding another MASSIVE JEANS SALE!
Starting Thursday 5th August and running for only four days, THAT STORE will be having a massive sale that will include many well known brands such as:
THAT STORE believes when it comes to denim jeans, everyone has a unique story to tell. We are constantly searching and finding avenues that will offer our customers diverse levels of individual service and care. For now, the denim heads and denim purists of Sydney will be grateful to know that we offer a chain stitch hemming service through the use of a Union Special 56400.
It’s been a long time coming and as far as we know, we are the only place in Sydney to offer this service. The time when one would get a mouthful from an alteration company about the inconvenience a chain stitch service would be to provide is now a thing of the past for us Sydney-siders.
For those unfamiliar with the concept of a chain stitch hem, it can be described as a detail similar to what selvage is to jeans. The details are minute; they pay homage to vintage jeans, craftsmanship and quality, but also represent the extra length designers and companies are willing to go in order to provide their customers with an array of artisanal elements.
One of the main reasons a chain stitched hem is still highly sought after is the ‘rope like fade’ it creates on the hem caused by the directional pull from the machine on the fabric when sewing. Once a chain stitched pair of jeans have been worn and washed over a period of time, a roped fade will appear due to the shrinking of the fabric and the slight directional tug from the chain stitch. Not only does it present itself as a more aesthetically pleasing cuff when rolled up, it also provides more strength and flexibility to a hem in comparison to a lockstitch.
This is an example of one of our alterations on a Nudie Slim Jim that has had the chain stitch run off and a bar-tack; just like the original. The thread was kindly provided by Nudie.
(click on images to view larger sizes)
This is another example on a 13.7oz Japanese denim from FULLCOUNT; the 1246 Bush.
For any questions or inquiries, please contact the CHATSWOOD store for details.
