Wednesday, September 2, 2009

DENHAM arrived instores!











Dutch Premium denim label DENHAM, has just arrived instores this week and it looks the goods! A mixture of tailored fits in mens and womens in selvage and non selvage japanese denim. Here is a bit of background information on the label and a few tasty pics of the beautiful store and design lab in Amsterdam, but the best part is, you won't have to travel over there to get a pair for yourself!

Officially known as DENHAM the Jeanmaker, the brand was launched by Jason Denham in Spring 2009. Design progression and obsessive attention to detail make up the brand’s signature.
Initial inspiration comes from the authentic design specimens within the label’s unique DENHAM GARMENT LIBRARY archive. Rooting the design process in genuine research ensures each new design manifests the most potent intrinsic characteristics of jeanscraft and the utility tailoring tradition. The design process itself is motivated by a commitment to rigorously modernizing iconic garment styles as well as a focus on individual details. The aim is to develop relevant contemporary designs with a distinct personality that stand on their own while also representing a modest step forward for jeanscraft and the discipline of utility tailoring itself. http://www.denhamthejeanmaker.com/















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