NAKED & FAMOUS DENIM reaches the shores of Australia. And THAT STORE are the super lucky retailers to feature this new, amazingly priced, quality denim brand.
Their brand concept is quite simple. "We pride ourselves on bringing the best denim fabrics in the world at a surprising price"
They call themselves "denim nerds". That's why they use the best and most rare denim in the world. All their denim is of top quality Japanese denim and they DO NOT use anything else!
The men's range consists mostly of raw SELVEDGE DENIM, which is some of the most expensive and highly sought after denim in existence. Selvedge denim is almost exclusively from Japan and is made on old school shuttle looms rarely used in today's denim world.
Why use an old traditional loom you ask, whats all the fuss!? These early looms create a unique type of denim that has amazing characteristics not possible on modern day machines. Selvedge denim is the only true vintage denim fabric and is loved by denim connoisseurs across the planet.
FITS
Naked & Famous have created several solid fits for men and women. Three fits are available for men: Skinny Guy, Slim Guy and Tapered AKA Weird Guy!.
You should check out the fit guide on their website, very interactive and funny!
For the ladies they offer 4 styles: Skinny Girl, Slim Girl, Boot Girl and Trouser Girl.
I'm thinking the boys will enjoy this fit guide....!
STYLE
"We keep all our styles raw and clean for two reasons....."
1."We think they look damn cool that way" - Raw jeans give the power to decide its fate. Most denim nerds don't wash their jeans for several months so that they break in and fade naturally. The result is a beautiful and personalized jean.
2."Price point" - Every time a manufacturer adds another washing or distressing process to your jeans, you end up paying for it big time. Crinkling, sanding, hand abrasion, whiskering, stone washing and other processes are expensive and add considerably to the final price of your jeans. By eliminating these costly (and in our opinion, unnecessary) process, we are able to bring you the best and most rare denim in the world at a reasonable price.
MADE IN CANADA
Every pair of Naked & Famous jeans are proudly ethically Made in Canada.
WHATS WITH THE NAME ....NAKED & FAMOUS DENIM?
The name Naked & Famous is a satire of society's celeb-obsessed culture. They aim to poke fun at "Hollywood" and "Glamour' brands that sell jeans for $300 and solely because because Jessica Simpson wears them and not because they are of higher quality.
The Naked & Famous logo is reminiscent of 1950's Pop Art. Early Pop-Artists depicted the "ideal blond" as a satire of mass media and mass culture, then fed it right back to them. Naked & Famous intend to do the same.
"We are probably the only luxury brand that is actually concerned with providing product VALUE to the end consumer"
Naked & Famous is currently stocked in our Paddington Sydney, Westfield Sydney CBD, Melbourne Central and Prahran stores.
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